Brands can now build bonds with consumers faster than ever because they are smart with their content – because they now have enough data to know that you don’t show a mini-van to the guy who’s having a midlife crisis, and they’re using that data to make that guy’s experience better.
The systems of today can optimize the user experience with every visit. This shouldn’t be viewed as Big Brother or creepy, it’s actually the right thing to do if implemented correctly. Helping the user find information they need while guiding them to fully enjoy their user experience is the ultimate digital marketing achievement, right?
Join us for an interactive panel as Delphic Digital’s Management Team discusses the new age of customer experience marketing, the roles user experience design, analytics, and marketing automation play, and customer personalization hits and misses.
This event is part of Philly Tech Week 2016 presented by Comcast.